the twist: jane austen, the brand

i have to chuckle at some of these advertising blogs that pontificate their most recent discovery. “we’re not selling promises, we’re selling the  experience.” (really)  entrepreneurs deliver the experience everyday or we wouldn’t be in business. to madison avenue we say, glad you caught up. 

one writer who has been delivering the experience since 1813 is Jane Austen. if jane lived today, would she tweet,  indulge in social media,  incorporate technology in her stories?  would darcy and lizzie be apple or pc devotees, would Pemberley be on the 3G network?  but i digress. 

jane Austen wrote a total of 6 books and other manuscripts but sadly died at the age of 42.  her brand has lived on for almost 200 years.  books, movies, dvd sales, fan clubs, travel tours to the places she wrote, (more…)